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Wednesday, April 24, 9:00 am-12:00 pm
Price: NAGAP Members $275/Non-Members $295

Title: Elevate Your GEM Recruitment and Marketing Using AI

Presenter(s): Ardis Kadiu, Founder & CEO of Element451 and Shane Baglini, Senior Director of Marketing & Recruitment at Muhlenberg College

Overview: Join us as we journey through the exciting world of custom bot creation and data analysis capabilities tailored for higher education. While there are many solutions that can be leveraged for this purpose, we'll be delving deep into the realms of prompt engineering specifically with ChatGPT. The key learnings and takeaways will include:

• Prompt Engineering Techniques: Learn how to craft sophisticated prompts that yield more precise and effective results, specifically in the context of graduate student recruitment and engagement.
• Data Analysis: Understand how to process, interpret, and leverage data effectively for insightful marketing strategies and decision-making in graduate enrollment.
• Custom Creations: Experience creating your own custom Generative Pre-trained Transformers (GPTs) specifically designed for the unique challenges and opportunities in graduate marketing. Learn how these tailored AI tools can transform your approach and daily workflows. 

Additionally, you’ll gain exclusive access to over 10 specially built custom GPTs for higher education enrollment and marketing. These pre-built custom Bots will serve as powerful examples and resources to inspire and guide your own GPT creations. 

This session is open to all levels of interest and skill levels. Attendees are advised to bring a laptop and are strongly encouraged to subscribe to ChatGPT’s Plus plan in advance of the workshop in order to maximize their learning.

Designed for advanced leaders in graduate enrollment management, the GEM Leadership Forum is unlike any other NAGAP educational experience. This special event is an opportunity to work through a professional issue processing session held in a group-seminar style format. The session is led by experienced leaders in the GEM profession who have helped many enrollment management leaders work through and successfully overcome challenges in a variety of GEM domains.